Tuesday, April 28, 2009
My Top Project
While thinking about all the projects and which ones I was most proud of besides this book I would
have to say the one above. It has a special connection and meaning. We had to choose an unknown
ban or singer. Choosing was easy she is new and has very special link to the Hispanic audience. Her
mom was adored by many including myself and misses her very much. She died three years ago of
lung cancer and daughter decided to take over the stage. The problem that needed to be solved was
to show the public that she needs our support and encouragement and in a way my loyalty to her
mother. One of the projects I really enjoyed was the music branding. My research was very focused
and familiar. Knowing her history helped figure out how best to show her off. The type of music she
sings helped set the layout, and style. The images needed were ones that could give the viewer some
idea of the type of music she brings to the table, and how her mother’s influence and training have
been a very important part in starting her career. It is a hard but at the same time very rewarding.
The emotional attachment was really helpful. It helped by filling a hole inside and also realize that
she may at times sound, act, and specially look like her mom, but that she is her own person and we
her mothers fans and now hers must see it that way. We must not compare or expect her to be her
mom. We all must see her for who she and not for who we want her to be. She is a very special gift
from Rocio a link to a very long and memorable past. To me the queen has left us her princess.
To view the process work and explorations that lead to the making of this book you can go to the
following link http://mgomez92.blogspot.com.
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